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Latest tools and resources

Be The Reason

Understood’s “Be the Reason” campaign aims to build awareness of and reduce stigma around learning and thinking differences among parents. Through new research, a social media challenge, and a variety of videos, resources, real stories, and activities for parents to engage their child, we want to help parents be the reason their child thrives. 

The #YouCanBeTheReason social media challenge is led by social media influencers The Holderness Family, who share their personal experience with ADHD. The challenge encourages parents to share how they’ve helped their child thrive — across TikTok, Instagram, and Facebook. Take the challenge and share how #YouCanBeTheReason.


To further our mission of supporting, advocating for, and creating awareness around the 1 in 5 people who learn and think differently, Understood launched for/by: an ezine on Medium that aims to counter the misconceptions of learning and thinking differences by sharing real stories, perspectives, and experiences from neurodiverse individuals.

Understood Podcast Network

The Understood Podcast Network offers real talk and personal stories for and from people who learn and think differently. Our four podcasts bring new voices, perspectives, and visibility that you won’t get anywhere else.


In It

Listen to the joys and frustrations of supporting kids who learn and think differently. 



Hear stories about the single moment when it clicked that a person — or someone they know — has ADHD.


How'd You Get That Job?!

Explore the unique (and often unexpected) career paths of people who learn and think differently. 


The Opportunity Gap

Hear about how to close the opportunity gap for kids of color with learning and thinking differences, like dyslexia, ADHD, and more.

Take N.O.T.E.

Take N.O.T.E. is an initiative developed in partnership with the American Academy of Pediatrics (AAP). This initiative centers on the memory device “Take N.O.T.E.” to help families spot signs of possible learning disabilities or ADHD in their children.