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Read the latest news about our team, innovations, developments, and partnerships as we work to shape the world for difference.

About Understood

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges, skills, and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. Together, we can build a world where everyone can reach their full potential.

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Press releases
Dec 8, 2022

Despite using social media to learn more about neurodivergence, 58% of Americans say they don't have a clear understanding of what neurodivergence is NEW YORK, Dec. 8, 2022 /PRNewswire/ --...

Sep 28, 2022

App connects parents with other caregivers and experts so they feel less alone and more empowered to navigate challenges and opportunities related to neurodiversity NEW YORK, Sept. 28, 2022...

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Latest tools and resources

Wunder by Understood app

Introducing Wunder: a free, first-of-its-kind community app designed to help parents feel less alone, more supported, and more confident in navigating learning and thinking differences. Unlike other platforms or resources online, Wunder is a safe space for parents to gather tips and educational resources on learning and thinking differences, seek advice from experts, and share personal stories of triumph or frustration with other caregivers – because that’s what being in an authentic community is all about. 

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Be The Reason


Understood’s “Be the Reason” campaign aims to build awareness of and reduce stigma around learning and thinking differences among parents. Through new research, a social media challenge, and a variety of videos, resources, real stories, and activities for parents to engage their child, we want to help parents be the reason their child thrives. 

The #YouCanBeTheReason social media challenge is led by social media influencers The Holderness Family, who share their personal experience with ADHD. The challenge encourages parents to share how they’ve helped their child thrive — across TikTok, Instagram, and Facebook. Take the challenge and share how #YouCanBeTheReason.

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Take The ChallengeTips To Address The StigmaRead more

Executive Thought Leaders
Fred Poses

Chief Executive Officer & Founder

Nathan Friedman

Co-President & Chief Marketing Officer

Jenny Wu

Co-President & Chief Product Officer

Rahul Rao

Co-President & Chief Technology Officer

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Our experts

Learn more about our experts and their areas of focus

Andrew Kahn, Psy.D

Associate Director, Behavior Change & Expertise, Understood

Areas of expertise: special education, ADHD, social-emotional functioning, mental health


Bob Cummingham, EdM

Executive Director, Learning Development, Understood

Areas of expertise: special education, learning disabilities and ADHD, school administration

Sarah Greenberg, MEd, MFT, BCC

Executive Director of Behavior Change & Expertise, Understood

Areas of expertise: mental health & wellbeing at work, prevention, coaching

Ellen Braaten, PhD

Executive Director, Learning and Emotional Assessment Program, Massachusetts General Hospital; Associate Professor, Harvard Medical School

Areas of expertise: neuropsychology, mental health, learning disabilities, ADHD

Claudia Rinaldi, PhD

Joan Weiler Arnow ’49 Professor and Chair of Education Program, Lasell University

Areas of expertise: bilingual special education services, learning disabilities, and multi-tiered system of supports (MTSS)

Kristin J. Carothers, PhD

Clinician in Private Practice; Assistant Professor of Psychiatry, Morehouse School of Medicine

Areas of expertise: clinical psychology

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Research and surveys

The “Neurodiversity and Social Media Study,” conducted with The Harris Poll, found that while Americans think social media helps build awareness and community around learning and thinking differences like ADHD and dyslexia, it can also play a role in spreading misinformation and perpetuating stigmas.

The Neurodiversity and Stigma Study found that while a majority of parents believe learning and thinking differences are real, parents still believe in stigmas and false narratives around these disabilities. These stigmas negatively impact children’s mental health and often prevent parents from taking action to support their kids.

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