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Read the latest news about our team, innovations, developments, and partnerships as we work to shape the world for difference.

About Understood is the resource that helps the 70 million people with learning and thinking differences anticipate the challenges, barriers, or opportunities in life and confidently reach their potential. We do this through personalized and expert-driven experiences, community, and content. Our mission is to shape a world for difference so that people who learn and think differently can thrive, to build a more equitable world where neurodiversity is championed and celebrated, and everyone can be uniquely Understood.

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Press releases
May 19, 2022

Launches "Be the Reason" Campaign Urging Parents to Trade Skepticism for Support NEW YORK, May 19, 2022 /PRNewswire/ -- — a resource for the 70 million people with learning and...

Apr 28, 2022

Understood, a social impact organization and lifelong guide for those with learning and thinking differences, like ADHD and dyslexia, today unveiled a comprehensive diversity, equity, and...

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Latest tools and resources

Be The Reason


Understood’s “Be the Reason” campaign aims to build awareness of and reduce stigma around learning and thinking differences among parents. Through new research, a social media challenge, and a variety of videos, resources, real stories, and activities for parents to engage their child, we want to help parents be the reason their child thrives. 

The #YouCanBeTheReason social media challenge is led by social media influencers The Holderness Family, who share their personal experience with ADHD. The challenge encourages parents to share how they’ve helped their child thrive — across TikTok, Instagram, and Facebook. Take the challenge and share how #YouCanBeTheReason.

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Take The ChallengeTips To Address The StigmaRead more



To further our mission of supporting, advocating for, and creating awareness around the 1 in 5 people who learn and think differently, Understood launched for/by: an ezine on Medium that aims to counter the misconceptions of learning and thinking differences by sharing real stories, perspectives, and experiences from neurodiverse individuals.


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Executive Thought Leaders
Fred Poses

Chief Executive Officer & Founder

Nathan Friedman

Co-President & Chief Marketing Officer

Jenny Wu

Co-President & Chief Product Officer

Yvonne Cowser Yancy

Chief Administrative Officer & Head of Workplace

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Our experts

Learn more about our experts and their areas of focus

Andrew Kahn, Psy.D

Subject Matter Expert, Psychology and Learning, Understood

Areas of expertise: special education, ADHD, social-emotional functioning, mental health


Bob Cummingham, EdM

Executive Director, Learning Development, Understood

Areas of expertise: special education, learning disabilities and ADHD, school administration

Amanda Morin

Educational and Neurodiversity Consultant

Areas of expertise: special education, learning disabilities and ADHD, early intervention

Ellen Braaten, PhD

Executive Director, Learning and Emotional Assessment Program, Massachusetts General Hospital; Associate Professor, Harvard Medical School

Areas of expertise: neuropsychology, mental health, learning disabilities, ADHD

Claudia Rinaldi, PhD

Joan Weiler Arnow ’49 Professor and Chair of Education Program, Lasell University

Areas of expertise: bilingual special education services, learning disabilities, and multi-tiered system of supports (MTSS)

Kristin J. Carothers, PhD

Clinician in Private Practice; Assistant Professor of Psychiatry, Morehouse School of Medicine

Areas of expertise: clinical psychology

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Research and surveys

The Neurodiversity and Stigma Study found that while a majority of parents believe learning and thinking differences are real, parents still believe in stigmas and false narratives around these disabilities. These stigmas negatively impact children’s mental health and often prevent parents from taking action to support their kids.

As children around the country return to school, the new Back to School Study by Understood and UnidosUS, the largest Latino civil rights and advocacy organization in the U.S., finds that teachers and parents predict increased academic, mental health, and social and emotional challenges for learning.

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