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Read the latest news about our team, innovations, developments, and partnerships as we work to shape the world for difference.

About Understood

Understood is a nonprofit focused on shaping the world for difference. We raise awareness of the challenges, skills, and strengths of people who learn and think differently. Our resources help people navigate challenges, gain confidence, and find support and community so they can thrive. Together, we can build a world where everyone can reach their full potential.

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Press releases
Dec 5, 2023, the nonprofit dedicated to supporting the 70 million people in the United States with learning and thinking differences, like ADHD and dyslexia, has been awarded a $757,000 grant...

Oct 12, 2023

Today, in honor of Learning Disabilities Awareness Month,, the nonprofit dedicated to supporting the 70 million people in the United States with learning and thinking differences,...

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Latest tools and resources

What Now? A Parent’s Guide to Tantrums and Meltdowns.

Practical strategies. Expert insights. Bite-size episodes. “What Now? A Parent’s Guide” is a how-to podcast that helps you handle common behavior challenges like a pro. Psychologist Dr. Andrew Kahn hosts Season 1, which looks at tantrums and meltdowns. Each episode takes less than 10 minutes and helps you fit these parenting strategies into your life whenever you need them.


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Wunder by Understood app

Introducing Wunder: a free, first-of-its-kind community app designed to help parents feel less alone, more supported, and more confident in navigating learning and thinking differences. Unlike other platforms or resources online, Wunder is a safe space for parents to gather tips and educational resources on learning and thinking differences, seek advice from experts, and share personal stories of triumph or frustration with other caregivers – because that’s what being in an authentic community is all about. Download Wunder from the App Store or Google Play store.

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Executive Thought Leaders
Fred Poses

Chief Executive Officer & Founder

Nathan Friedman

Co-President & Chief Marketing Officer

Rahul Rao

Co-President & Chief Technology Officer

Deb Wilson

Head of People & Culture

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Our experts

Learn more about our experts and their areas of focus

Andrew Kahn, Psy.D

Associate Director, Behavior Change & Expertise, Understood

Areas of expertise: special education, ADHD, social-emotional functioning, mental health


Karen Wilson, PhD

Clinical Neuropsychologist, Founder of West LA Neuropsychology, PC and ChildNEXUS

Areas of expertise: neuropsychology, ADHD, learning disabilities, transitions


Sarah Greenberg, MEd, MFT, BCC

Executive Director of Behavior Change & Expertise, Understood

Areas of expertise: mental health & wellbeing at work, prevention, coaching

Juliana Urtubey, MA

2021 National Teacher of the Year, and special education teacher

Areas of expertise: special education, bilingual (Spanish)


Bob Cummingham, EdM

Executive Director, Learning Development, Understood

Areas of expertise: special education, learning disabilities and ADHD, school administration

Julian Saavedra

Assistant Principal, School District of Philadelphia

Areas of expertise: culturally responsive teaching


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Research and surveys

The “Neurodiversity and Social Media Study,” conducted with The Harris Poll, found that while Americans think social media helps build awareness and community around learning and thinking differences like ADHD and dyslexia, it can also play a role in spreading misinformation and perpetuating stigmas.

The Neurodiversity and Stigma Study found that while a majority of parents believe learning and thinking differences are real, parents still believe in stigmas and false narratives around these disabilities. These stigmas negatively impact children’s mental health and often prevent parents from taking action to support their kids.

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